COLA recently was honored in a marketing competition that recognizes the nation’s most talented healthcare marketing professionals.
COLA has received two Aster Awards, given for outstanding excellence in marketing and advertising. One of the largest programs of its kind, the medical marketing competition allows healthcare organizations and advertising agencies to compete against similarly sized competitors from across the nation and world.
COLA’s Awards Include:
Merit Award in the Digital Video category for the 2014 Leadership Summit Video which was created to build excitement for the COLA Laboratory Leadership Summit that took place in April of 2014 in San Francisco, CA.
Silver Award in the Logo Design/Letterhead category for the logo design of Lab Testing Matters, a new blog designed to build a community to support quality laboratory Medicine and Patient Care.
“We’re extremely proud to have had our work recognized in this major healthcare marketing competition,” said Douglas Beigel, CEO of COLA. “As a physician-directed accrediting organization whose mission is to promote excellence in laboratory medicine and patient care, we strive to weave quality into all that we do, including our marketing communications efforts. We are gratified that our efforts have been honored.”
The winning entries were designed and produced by The Merz Group, a brand building firm headquartered in West Chester, PA.
Heathcare Marketing Report has conducted the Healthcare Advertising Awards for the past thirty-two years. This year over 3,700 entries were received, making the awards the largest healthcare advertising awards competition and one of the ten largest of all advertising awards. A national panel of judges were engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.